Visitors to the Gold Coast pavilion were so taken by the talking drum demonstration, that they never gave pause to think that it was very likely spelling out "C-A-D-B-U-R-Y." With nearly half the world's cocoa originating in this colony, much was made of its production and, in fact, Cadbury Brothers were on hand with a hot cocoa stand.

The exterior of the pavilion was styled on the castles built by Danish, Dutch and Portuguese explorers nearly 500 years earlier, with a gateway styled on Christiansborg Castle. The massive wooden doors to the pavilion were carved by students at the Technical School in Accra.

The Gold Coast pavilion was the only one at Wembley designed by a woman—Decima Moore, a famous 19th century stage actress who was married to the governor of the Gold Coast.

Inside, exhibits were found in one of seven panoramic courts, radiating out from a central court. These were dedicated to Gold Coast, Ashanti, the Northern Territories, timber, cocoa, mining and agriculture. The Ashanti court was a mish-mash of silk clothing, golden state swords, brass and ivory work, immense wooden idols and pottery made before one's very eyes. On loan were Princess Mary's wedding gifts from the people of the Gold Coast and the Ashanti, including a silver stool.

Other items of note in the pavilion included an executioner's hat made of deerskin and decorated with gold and deer's tails; a collection of ornate scales for weighing gold dust (the currency of choice of the Ashanti in the days before "progress"); and a large display of mineral wealth including gold, diamonds and manganese.

Although agricultural exhibits are rarely gripping stuff, the Gold Coast Pavilion showed in miniature the peasant proprietor system developed over the years, with the work divided democratically.

With the pottery exhibit of 1924 proving popular, more room was made for native craftsmen to demonstrate their arts. An exhibit demonstrating diamond washing was also added.