Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

At the Sainsburys online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsburys range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsburys Online Store:

Sainsburys Home Page Amefa Monogram Harley Stainless Steel 44 Piece Cutlery SetTu Plain Chenille Throw NaturalEcoiffier Fire Station PlaysetBrabantia Green Spring Ironing Board 30x110cmLausanne Regular Sofa MochaPlaymobil AmbulanceNetgear Wireless Starter Kit DGB111GJVC Black Marshmallow HeadphonesSlatted Bamboo Cupboard Dark StainTu Mica Dinnerware Set 12 Piece WhiteMedion 10" Mini Notebook 80GBSainsbury's Auto Travel MatIn the Night Garden Igglepiggle Magical Musical Ride OnPURE One Mini Pink DAB RadioChichester Carving DishSolar Security LightSainsbury's Lexmark 26 and 27 Colour Ink CartridgeHusky Wine CoolerSankey Windowsill Herb Growing KitSainsbury's Towel Sage GreenD and T Brushed Steel 1 Gang 13A SocketSuffolk MirrorRed Faction Guerrilla Game for Xbox 360 by THQBraun Silk & Soft Rechargeable Ladyshave 5560Le Creuset 20cm Omelette Pan AlmondBrabantia Pedal Bin 3LLe Creuset Rectangular Baking Dish Volcanic 32cmPostman Pat SDS Sorting Office PlaysetNokia BH-102 Bluetooth HeadsetSalter Silver Glass Kitchen Scales
So, whatever happens to be on your shopping list, Sainsburys Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Recognising that customers are increasingly price-conscious, Sainsburys focus on making healthy food affordable, while inspiring customers to cook, and at Sainsburys Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsburys work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsburys are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Morphy Richards Brushed Stainless Steel BRITA Kettle
Switch to the Morphy Richards BRITA Kettle and you'll see and taste the difference! Filtered water not only tastes great, it's also better for you and will improve the aroma, flavour and colour of your hot drinks. BRITA's Maxtra cartridges drastically reduce the amount of limescale, lead and other impurities present in ordinary tap water in no time at all, because the kettle and filter work simultaneously, filtering and boiling up to 1.5 litres of water at the same time. Once the cartridge needs replacing,

Smart Globe
Use the Smart Pen to select any country around the globe then learn about its population, time zones, history, currency and people. Each country has 30 fun activities to help you learn facts and news from around the world from flags to weather disasters. Connecting to the SmartGlobe internet server will update your system with age appropriate information so this SmartGlobe will never go out of date. Three age settings are available so children as young as 5 can happily use this globe. A wireless smartpen

Le Creuset 26cm Cast Iron Grillit Almond
This 26cm "grillit", with almond finish, is ideal for a range of lower fat cooking purposes. The ribbed base provides the strength and durability needed for the intense heat a grill produces. Use the grillit for searing quickly, with less fat, large pieces of meat and smaller foods like sardines, prawns or cutlets; grilling vegetables or making toast; finishing cooking thicker pieces of meat in the oven; roasting lamb or beef in the oven or deglazing the caramelised residues of meat with a glass of wine to

GloE Clap and Glow Bear
GloE Clap and Glow Bears are the perfect bedtime companions! These cuddly, huggable teddy bears are perfect for kids to take to bed with them, and they double as friendly nightlights as well. The bears light up with just a clap of the hands, and change colour when you clap your hands again, from green to pink to blue. They switch off automatically after 30 minutes to save power, so if your child wants to fall asleep with the bear lit up, it'll switch itself off and you won't have to worry about the batteri

LEGO Road Construction Set
Let your kids get building the mechanicals of building with the LEGO Road Construction Set! This pack contains all the bricks and pieces you'll need to build a tip truck, a front loader, a road paver or anything you can imagine. The set contains 300 pieces. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and develops a sense of accomplish

Children's White 12 Bin Storage Unit
The Children's White 12 Bin Storage Unit is a perfect place for your kids to keep their toys! A sturdy frame holds a dozen coloured plastic bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 12 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. The Children's White 12 Bin Storage Unit requires some self assembly, fits in a corner and is easy to clean.

Vax 2000W Ultrixx Bagless 4L Cylinder Vacuum Cleaner
The Vax 2000W Ultrixx Bagless 4L Cylinder Vacuum Cleaner is an ideal vacuuming solution for any environment. This vacuum cleaner is lightweight and easy to manoeuvre, with wheels and a carry handle. With 2000W for powerful cleaning performance, the four-stage HEPA filtration makes it a great relief for allergy and asthma sufferers.

Infantino Barn Shape Sorter
The Infantino Barn Shape Sorter is a sturdy, colourful barn with opening door. Four letter shapes fit through colour coded holes in the barn roof to aid babies' development as they learn to sort matching shapes and letters while learning numbers, colours and animal names. Four farmyard friends with colour coded bases sit in front and the clock face has a moving hand. When it's clean-up time just herd everyone inside, grab the roof-top carry handle and go - keeping it all together for the next time baby pl

Breville Café Series Die Cast 2 Slice Toaster
The Breville Café Series Die Cast 2 Slice Toaster is an elegantly space-age designer kitchen accessory that warms, defrosts and toasts. In brushed, rust-proof die cast aluminium and stainless steel, this stylish device has variable width slots for varying slice thicknesses and a maximum power rating of 1100W. The toaster incorporates a defrost button for toasting frozen bread straight from the freezer and variable browning control for light or dark toast, while the crumpet setting toasts bagels, teacakes a

Navman F35 Sat Nav
The Navman F35 offers a great range of contemporary features in a small, touchscreen package. The maps cover the UK and Ireland, and can offer both ordinary and three dimensional map views with turn-by-turn directions given on the 3.5in screen. A voice function will tell you which direction to take, over the built-in speaker. The device works with UK addresses and post codes, and also has a large database of 'points of information'. This contains useful information about hotels, famous sites, petrol stati

Kenwood Stainless Steel 2 Slice Toaster
This compact two-slice toaster is made from stainless steel and would look great in any modern kitchen. Featuring bread lift, defrost button and removable crumb tray, this toaster produces great toast fast! Also features reheat button, coolwall, variable width slots and cord storage. It's sold with a one year guarantee.

Sony CD Jewel Case 20 Pack
A pack of 20 jewel cases for storing CDs and DVDs.

Tu Faux Leather Frame 5x7"
Treasure your memories and keep them on display in this Tu Medium Faux Leather Frame. Made from handsome brown faux leather, this medium sized photo frame measures 12cm by 18cm (5x7 inches) and is perfect for bedside, desk or mantelpiece, or can be hung on the wall.

Sainsbury's Cycle Helmet Adult 54-58cm Silver
This cycle helmet comes with a full set of standard features, such as aerodynamic vents to keep your head cool and dry, a visor to assist with sunlight and airflow, and fully adjustable straps. The head size (54-58cm) is easy to adjust with the simple turn of a wheel while the helmet is on or off. Complies with European safety standard EN 1078.

Little Hands Music Band
It may not quite be rock n roll, but they'll be fun had by all with the Little Hands Music Band. Including a Mini Sea Sound Drum, Xylophone, Rattle Roller and Rainbospinner, Glastonbury may not be on the cards yet, but here's one way to get them on their way! Suitable for children aged 12 months and over.

Abru Domestic Triple Extension Ladder
The Abru Domestic Triple Extension Ladder has an attractive, clean-to-handle aluminium finish. It has wide, non-slip D-rungs for comfort and security and ribbed feet for extra grip. The 3 sections have 9 rungs each, amounting to a closed height of 2.57m and extended height of 6.35m. Because the ladder is made of aluminium, it's extremely lightweight and easy to carry. Nevertheless, the sturdy construction can bear up to 95kg, making it ideal for a range of household and DIY tasks. The Abru Domestic Triple

Christy Amelie Duvet Cover
Christy bed linen is the last word in luxury and comfort. This beautifully embroidered Christy Amelie Duvet Cover will turn any bedroom into a real lady's boudoir. The sumptuous look of the layers of the design, with its layers of lace and embroidery, is borne out by the high quality of the materials used - the duvet is made from 200 thread count, 100% cotton percale for cloud-soft bed basking. You'd think linen this gorgeous must be dry clean only, but the duvet cover is fully machine washable and can be

Tu Dinosaur Printed Duvet Set
Dinosaurs rule! This cheerful polycotton kids' single duvet set features a printed-on dinosaur. The set includes one pillowcase and a single duvet with popper fasteners - both machine washable for convenience and ease. Machine wash at 40 degrees C.

Belkin Notebook Cushtop Case Chocolate w/tourmaline
Protect your lap from a hot laptop with this notebook cushion. The CushTop provides increased padded comfort when using your laptop on your couch, bed or floor. A convenient storage pocket keeps your power adapter and mouse tucked away. By flipping its platform over, the CushTop can accommodate small or large laptops.

Disney Princess Magic Mirror Game
The perfect gift for your little princess. Wearing a pretty tiara that is included in this pack, your little one can say a wish into the handheld mirror then watch it light up and come alive with Snow White, Cinderella or Belle who will talk and sing one of up to 15 songs and sayings. Requires 2 x AA batteries (not included). Comes with a 6 month guarantee. Suitable for children aged 4 upwards.

Ross 40" Dual Arm Full Motion LCD Wall Mount
This heavy duty wall mount is ideal for securing a 40" plasma or LCD television to a the wall and can be angled flat or rotated so that you can change the direction the television faces.

Intempo Pink iPod Dock IDS-01
On the hunt for great looks, high-quality sound and excellent value in a speaker system for your iPod? The Intempo IDS-01 fits the bill. Styled in funky pink, the twin 6W RMS speakers give you excellent sound across a wide range, while 3D Super Bass Design produces rich, resounding bass tones - which means you get great, full sound. The IDS-01's integrated iPod dock will both power and charge your iPod, even while it's in use, ensuring that the music never stops. Even if you don't use an iPod, the IDS-01 h

Tu Squares Rug Cream
This Tu Squares rug in handsome cream will enhance any room. Its contemporary geometric style makes it versatile and because it's made from 100% wool, it has a lovely pile that's luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room. Because the rug is handmade, some fibres may become loose. Vacuum clean the pile regularly for a pristine appearance.

Cool Cardz Design Studio
Make your own high quality laminated cards with this safe and mess free laminating machine. Perfect for making invitations, gift tags, bookmarks and even cards to swap with friends. Cool Cardz comes in a funky case perfect for creativity on the go. The set contains a card design studio, 20 Cool Cardz, 20 Cool Cardz laminating sheets, four ink stamps, ink pad, three sticker sheets, glitter pen, black pen, clear pouch to store your Cool Cardz in, instruction sheet and creative ideas leaflet. It's fun, easy a

Carlton C-100 Synthetic Shuttlecock
When you're learning to play badminton, the most important feature in a shuttlecock is durability. This great value six pack of synthetic shuttlecocks is ideal for schools, juniors and beginners; inexpensive and long lasting with a strong performance quality.

Seagate Freeagent GO 5400.2 500GB Portable Hard Drive Black
Portable storage hard drive without the need for cables, the Seagate Freeagent GO 5400.2 500GB is an option for PCs. 500GB of storage, it can hold enough media for anybody who likes to be entertained on the move, it also has plenty of space for easily transporting files and data between computers. With the docking station available from Seagate (not provided), it means that you don't have to worry about cables cluttering up your desk. Please note: this product is not compatible with Macintosh computers.

Premier Housewares Can Crusher
This black, stainless steel can crusher is ideal for saving space when recycling. Wall mountable, simply fix your crusher with the screws provided. Place an empty can on the shelf of the can crusher. Using one hand, pull the handle down and then return to the upright position removing the crushed can. Repeat. Rubber grip handle and rust-proof.

York 15kg Chrome Dumbbell Set and Case
A simple, stylish dumbbell set for light to medium weight home use. The chromed weights look very sleek - a good addition to a modern looking home gym. It contains a number of weights allowing you to vary your workout as you need, and the bars have a comfortable rubber grip that won't slip or grate your hands. The set contains: 4 x 0.5kg chrome plates, 8 x 1.25kg chrome plates, 4x spinlock collars (to stop the weights falling off), and 2 x 14in chrome spinlock bars with rubber grips. The whole set comes i

Garmin Nuvi 1390T Sat Nav
The Garmin Nuvi 1390T is a great little GPS device for navigating your way through traffic or on foot anywhere in Western Europe and Eastern Europe. This model has a wide screen for easy viewing of maps, and a superb traffic monitoring feature, letting you avoid traffic jams. Its bright touchscreen makes it easy to use and it's small enough to slip into a bag or pocket. If you're driving, it'll speak the road names and direction instructions, letting you keep your eyes on the road. It features Garmin's eco

Kenwood kMix Stand Mixer Almond
The Kenwood kMix range is a whole spectrum of super stylish, ultra modern, functional appliances to soup up your kitchen and spice up your food prep. The almond Kenwood kMix Stand Mixer embodies the Kenwood Chef values in a chic, stunning design. It's the perfect baking tool. With its balloon whisk, K-beater, spatula and dough hook, you can create any pastry delight you fancy. It even has a fold function for lighter pastries and cakes. The kMix's durable, solid aluminium body is non slip for worktop stabil